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Public Relations Specialist



As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. STIHL is seeking a highly motivated, ambitious Public Relations Specialist to join our Marketing Team at STIHL’s corporate headquarters in Virginia Beach!


This person will maintain a favorable public image of STIHL and its distributors and dealers through local/national public programs and events, national trade shows, trade publication management, and association sponsorships.


Position highlights include: 
• Benefits – Competitive health insurance, compensation, 401K, bonuses, relocation assistance and PENSION!

Job Duties & Responsibilities

  • Plans, develops, and maintains public relations activities and events to keep the public informed of STIHL accomplishments, programs, and point of view; to include preparation and distribution of information, photographs, or other media to ensure the public message/image is aligned with corporate strategies.   
  • Develops and manages annual social influencer program to include execution of contracts, delivery of products, management of content and planning and execution of an annual STIHL influencer.
  • Selects the appropriate media for public activity.
  • Monitors STIHL P.R./press website, media trends and contacts; develops and maintains media contacts.
  • Analyzes results of public relations activities, and reports on same to management.
  • Produces or monitors the production of materials of new product press releases and brochures, as needed.
  • Develops and executes the trade advertising program to achieve defined business objectives across all product categories.
  • Establishes strategies, and monitors and manages program performance in print and digital channels. Coordinates with the 
  • Sales and Marketing to ensure alignment with product and segment priorities. Overseas production of house publications such as Chainletter.
  • Works directly with P.R. Agency(s) to build annual communications, outreach, trade advertising and publicity programs.  
  • Ensure all STIHL Inc. constituents are informed and participatory, as appropriate.
  • Produce or supervise production of publicity photos.
  • Develops and administers the local and national sponsorship and donation program to meet STIHL objectives.      
  • Coordinates internal corporate communications with Human Resources department with respect to special marketing requirements.
  • Represents STIHL at community projects and P.R. functions, including social, media/news events and business gatherings.
  • Participates in the development of annual and project budgets as necessary.  Manages appropriate budget areas and operates within budgetary constraints.
  • Assists at the sales and marketing meetings as directed.
  • Manages and coordinates STIHL P.R. efforts at national trade shows including press events, corporate and distribution involvement.
  • All work affecting product quality shall be competent on the basis of appropriate education, training, skills, and experience.
  • Assumes additional duties and responsibilities as assigned by the department, as needed.


  • 4 year college degree in related discipline.
  • 5 years related experience.
  • Availability for overnight travel approximately 60 nights per year.

Nearest Major Market: Virginia Beach