Product Manager

About Us

​​​​​​As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.


STIHL is seeking a highly motivated, passionate Product Manager to join our team at our corporate headquarters in Virginia Beach, VA! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.


Company Benefits Include:

  • Bonus opportunities with potential annual merit increases
  • Medical, Dental & Vision Insurance
  • Onsite Health & Wellness Center for employees and family members
  • Company Paid Short & Long-Term Disability
  • Company provided Life Insurance
  • Fully vested after 5 years Pension Plan
  • 401k Plan with employer match
  • Vacation, & Sick time with 11 paid holidays

About You

You will help generate revenue and profits, grow market share, and innovate within a specific group of product categories.  You will work closely with customers to bring new product ideas to the product range and  collaborate with Global Product Management and R&D to support the product development process.  You will also serve as the central point of contact for product information., while supporting sales and marketing efforts and communicating actively with customers

Job Duties & Responsibilities

  • Analyze market data, including product specific sales, overall sales volume, profitability, demographics, and competitive product releases and pricing strategies for assigned product groups.
  • Plan, coordinate and execute market research studies to define current and future product needs.
  • Research, develop and present business cases for new products.
  • Communicate product features and benefits to US sales team.  
  • Manage pricing and promotions and support product marketing for assigned product groups in collaboration with sales and marketing teams.
  • Serve as the primary contact for inquiries related to assigned product groups.
  • Participate in the development of sales forecasts with sales planning.
  • Support relevant trade shows, end-user presentations, and other similar events.



  • Bachelor's degree in related discipline or equivalent combination of education and experience.
  • 5+ years of related product or brand marketing experience preferred.
  • Excellent communication skills. 
  • Business negotiation experience. 
  • Collaborative attitude. 
  • Market Research coordination experience. 
  • Understanding of the US outdoor or indoor power tools markets.   
  • Experience writing technical requirements and specifications.  
  • Intermediate knowledge of Microsoft office software, including Word, Excel, Power Point & Outlook.

Nearest Major Market: Virginia Beach