Product Manager

About Us

​​​​​​As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.


STIHL is seeking a highly motivated, passionate Product Manager to join our team at our corporate headquarters in Virginia Beach, VA! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.


Company Benefits Include:

  • Bonus opportunities with potential annual merit increases
  • Medical, Dental & Vision Insurance
  • Onsite Health & Wellness Center for employees and family members
  • Company Paid Short & Long-Term Disability
  • Company provided Life Insurance
  • Fully vested after 5 years Pension Plan
  • 401k Plan with employer match
  • Vacation, & Sick time with 11 paid holidays

Job Duties & Responsibilities

  • Analyze market data, including product specific sales, overall sales volume, profitability, demographics, and competitive product releases and pricing strategies for assigned product groups.
  • Plan, coordinate and execute market research studies to define current and future product needs.
  • Research, develop and present business cases for new products.
  • Communicate product features and benefits to US sales team.  
  • Manage pricing and promotions and support product marketing for assigned product groups in collaboration with sales and marketing teams.
  • Serve as the primary contact for inquiries related to assigned product groups.
  • Participate in the development of sales forecasts with sales planning.
  • Support relevant trade shows, end-user presentations, and other similar events.



  • Bachelor's degree in related discipline or equivalent combination of education and experience.
  • 5+ years of related product or brand marketing experience preferred.
  • Excellent communication skills. 
  • Business negotiation experience. 
  • Collaborative attitude. 
  • Market Research coordination experience. 
  • Understanding of the US outdoor or indoor power tools markets.   
  • Experience writing technical requirements and specifications.  
  • Intermediate knowledge of Microsoft office software, including Word, Excel, Power Point & Outlook.

Nearest Major Market: Virginia Beach