Product Management Intern
About Us:
We are more than just chainsaws, blowers, and trimmers. We have a long-standing tradition of hiring diverse, talented people who help make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovation, high-quality products, and comprehensive services.
As part of our internship program, students will have the opportunity to:
- Gain hands-on, real-world experience within a leading industry, working on meaningful projects that contribute to day-to-day operations and long-term initiatives
- Volunteer to assist with company events such as the Family Picnic, Employee Summit, Manufacturing Technology Summer Camp, and other events as needed.
- Complete a final presentation outlining their internship experience, which may be presented to their direct supervisor and colleagues.
- Gain hands-on exposure to projects, team collaboration, and professional development opportunities designed to prepare them for future careers.
- Participate in learning sessions, networking opportunities, and community-building activities across the organization.
Job Duties & Responsibilities:
Join us for an exciting summer! We have an exciting opportunity for you to join our Product Management team as a intern.
As a Product Management intern, you will gain hands-on experience supporting product strategy, competitive analysis, and cross-regional coordination within a dynamic consumer products environment. This role offers exposure to digital tool development, go-to-market support, competitive benchmarking, and customer-driven product research while working closely with Product Managers and cross-functional teams.
In this role, you will contribute to projects that improve internal processes, enhance customer-facing resources, analyze competitive trends, and support product performance testing. You will help translate data and market insights into tools, reports, and materials that inform product decisions, positioning, and future development strategies.
Key Responsibilities:
- Assist in developing a Power App to streamline communication, form selection, and data sharing for product and tooling requests
- Support go-to-market execution for in-year product introduction
- Research and document compatibility and applications for cutting attachments and accessories
- Conduct competitive comparisons of product performance, durability, and usability
- Support creation of customer-facing materials such as brochures or online content
- Perform competitive landscape analysis across major brands and product categories
- Help build competitive matrices, feature gap analyses, and positioning recommendations
- Support regionalization efforts by assisting with product data alignment and NPD sell sheets
- Participate in product benchmarking and lab/field performance testing
- Assist in creating internal scorecards, market requirement documents (MRDs), and competitive messaging
- Support development of processes for homeowner product testing and feedback collection
- Help design surveys, incentive programs, and data tracking methods for consumer insights
Internship Goals:
- Develop a foundational understanding of product management
- Build competitive analysis and market insight skills
- Strengthen data-driven decision-making skills
- Gain hands-on experience with customer and field research
- Enhance professional communication and presentation skills
- Develop an understanding of brand strategy and business model
Specifications:
Candidate Perferences:
Academic Year: Junior, Senior
Area of Study: Business Administration, Marketing Engineering
Software Experience: MS Office
Additional Information:
Work Hours: 8:30AM-5:00PM
Department: Product Management
Compensation: $20/hr
Nearest Major Market: Virginia Beach