Marketing Data Analysis Intern

About Us:

We are more than just chainsaws, blowers, and trimmers. We have a long-standing tradition of hiring diverse, talented people who help make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovation, high-quality products, and comprehensive services.

As part of our internship program, students will have the opportunity to:

• Gain hands-on, real-world experience within a leading industry, working on meaningful projects that contribute to day-to-day operations and long-term initiatives
• Volunteer to assist with company events such as the Family Picnic, Employee Summit, Manufacturing Technology Summer Camp, and other events as needed.
• Complete a final presentation outlining their internship experience, which may be presented to their direct supervisor and colleagues.
• Gain hands-on exposure to projects, team collaboration, and professional development opportunities designed to prepare them for future careers.
• Participate in learning sessions, networking opportunities, and community-building activities across the organization.

Job Duties & Responsibilities:

Join us for an exciting summer!  We have an exciting opportunity for you to join our Makerting Research team as a Data Analysis intern.

As a Data Analysis intern, you will support data-driven insights that inform product, marketing, and business strategy. This role offers hands-on experience analyzing customer and product data from STIHL’s warranty registration database to evaluate market performance, customer behavior, and competitive dynamics.

In this role, you will manipulate and analyze large data sets to assess the impact of new product introductions, evaluate the effectiveness of seasonal promotions, segment customers, and identify purchase propensity trends. You will collaborate with marketing and analytics stakeholders to translate data into actionable insights that support strategic decision-making.

Key Responsibilities:

• Support competitive intelligence reporting through data manipulation and analysis of product warranty registration data
• Analyze the impact of new product introductions on existing product performance
• Evaluate outcomes of seasonal sales promotions at national and regional levels
• Perform customer segmentation based on profession, tool type, power source, and related attributes
• Analyze product registration data to identify trends and potential purchase propensity
• Assist with preparing insights, summaries, and reporting to support business and marketing decisions

Internship Goals:

• Develop skills in analyzing new product market impact
• Gain experience evaluating sales promotion effectiveness
• Build customer segmentation and profiling capabilities
• Strengthen data-driven insight and purchase propensity analysis

Specifications

Candidate Perferences:

Academic Year: Junior, Senior

Area of Study: Data Analysis, Market Research

Software Experience: SQL, Python, Power BI data warehouse/data

Additional Information:

Work Hours: 8:30AM-5:00PM

Department: Marketing
Compensation: $20/hr