Marketing Coordinator

About Us

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

About the Role:

STIHL is seeking a highly motivated Marketing Coordinator to join our team! With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team.

Company Benefits Include:

• Multiple bonus opportunities with potential annual merit increases
• Medical, Dental & Vision Insurance
• Onsite Health & Wellness Center for employees and family members
• Company Paid Short & Long-Term Disability
• Company provided Life Insurance
• Fully vested after 5 years Pension Plan
• 401k Plan with employer match
• Vacation, and sick time with 11 paid holidays

About You

The Marketing Coordinator supports the entire marketing department in a variety of tasks and responsibilities including (but not limited to) event coordination and management, planning, execution, and tracking of marketing campaigns, inter-department and to-the-field communication, collaboration across the STIHL Inc landscape, and providing administrative support when needed. The Marketing Coordinator is a fluid position that supports such marketing functions as Business Events, Communications, Product and Brand Marketing, and Digital Marketing.

Job Duties & Responsibilities

• Coordinates logistics and support for business events, trade shows, media events, and asset capture opportunities such as photo and video shoots.
• Collaborate across relevant departments during show and content development projects to ensure alignment within the STIHL Inc group with emphasis on the Marketing, Sales, and Product departments.
• Evaluate, measure, and report on effectiveness of sponsored and supported events, digital marketing investments such as website content performance and SEM. 
• Work directly with STIHL PR Specialist and P.R. Agency(s) to build annual communications, outreach, trade advertising and publicity programs for sponsored events and relationships
• Coordinates with Brand Manager to ensure HQ alignment with branch and distributor marketing staff on all MAP initiatives and investments.
• Participates in the development of annual and project budgets as necessary. Track appropriate budget areas and operate within budgetary constraints
• Provide logistic and on-site event support including ordering, storing, shipping, producing, and tracking support materials related to the production of the STIHL TIMBERSPORTS Series and other sponsored events.
• Responsible for the booking, scheduling, and maintenance of STIHL’s show trailers
• Assembles and coordinates sales and marketing news for publication within the Marketing Hub, Weekly Marketing Update, STIHL Hub, eBoards, Chainletter, and Blick ins Werk
• Coordinates with Marketing Insights team to help manage and track survey lists, results, and communicate efforts and insights to the STIHL Group.
• All other duties and responsibilities as assigned

Specifications

• Bachelor’s degree in related discipline or equivalent combination of education and experience preferred
• Performs work under general supervision. Handles moderately complex issues and problems, and refers more complex issues to higher-level staff     
• Basic computer and Microsoft software knowledge, including Word, Excel, PowerPoint, Outlook, and Teams
• Valid driver’s license required.
• Outdoor Power Equipment knowledge preferred
• 1-3 years of related work experience required
• Minimal travel requirements