Digital Marketing Intern

About Us:

We are more than just chainsaws, blowers, and trimmers. We have a long-standing tradition of hiring diverse, talented people who help make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovation, high-quality products, and comprehensive services.

As part of our internship program, students will have the opportunity to:

• Gain hands-on, real-world experience within a leading industry, working on meaningful projects that contribute to day-to-day operations and long-term initiatives
• Volunteer to assist with company events such as the Family Picnic, Employee Summit, Manufacturing Technology Summer Camp, and other events as needed.
• Complete a final presentation outlining their internship experience, which may be presented to their direct supervisor and colleagues.
• Gain hands-on exposure to projects, team collaboration, and professional development opportunities designed to prepare them for future careers.
• Participate in learning sessions, networking opportunities, and community-building activities across the organization.

Job Duties & Responsibilities:

Join us for an exciting summer!  We have an exciting opportunity for you to join our Marketing team as a Digital Marketing Intern.

As a Digital Marketing Intern, you will be exposed to hands-on website redesign efforts, user experience improvements, and content organization initiatives that support a full website reskin. This role offers the opportunity to contribute to real-world digital projects while gaining practical experience in modern web design, UX principles, and content strategy within a collaborative digital team environment.

In this role, you will assist with updating page layouts, visual elements, and site components to align with a new brand direction, support sitemap redevelopment and content audits to improve navigation and usability and help maintain and update website content within a CMS. You will also contribute to UX testing, documentation, and cross-functional collaboration, gaining insight into how design and information architecture decisions impact user behavior, accessibility, and overall site performance.

Key Responsibilities:

• Assist in updating page layouts, visual elements, and component styling to align with the new brand direction.
• Help prepare and organize assets such as images, icons, and graphics for implementation.
• Review pages for consistency in typography, spacing, and overall design execution.
• Participate in mapping out the new site structure, including reorganizing existing content and identifying gaps or redundancies.
• Help document navigation flows and user pathways to ensure a more intuitive site experience.
• Assist in auditing current pages to determine what should be updated, consolidated, or retired.
• Support UX improvements by reviewing pages for clarity, accessibility, and ease of use.
• Help gather and organize user feedback or internal stakeholder notes to inform design decisions.
• Assist in testing updated pages to ensure functionality, responsiveness, and cross‑browser compatibility.
• Update copy, images, and metadata across the site as needed.
• Help ensure content follows brand guidelines and is optimized for readability and engagement.
• Work closely with the digital team to track progress, maintain documentation, and support project timelines.
• Participate in team check‑ins, share observations, and contribute ideas that improve the redesign process.

Internship Goals:

• Build foundational experience in modern web design and UX principles.
• Gain hands‑on practice applying layout, accessibility, and usability best practices while contributing to a full site reskin.
• Develop an understanding of how design decisions impact user behavior and overall site performance.
• Strengthen information architecture and content‑organization skills.
• Learn how to evaluate existing site structures, participate in creating an updated. sitemap, and understand how navigation, hierarchy, and content strategy shape a cohesive digital experience.
• Develop practical technical skills in website management tools and workflows. 
• Build confidence in managing real‑world web updates from planning through execution.

Specifications:

Candidate Perferences:

Academic Year: Senior

Area of Study: Marketing, Communications, Web & Graphic Design, Advertising and Media Planning, Ecommerce or Merchandising

Software Experience: MS Office, Outlook, Adobe Experience Manager, Adobe Graphic Design Software (InDesign, Photoshop, Illustrator).

Additional Information:

Work Hours: 8:30am-5:00pm

Department: Marketing
Compensation: $20/hr