Branch Marketing Manager

50933

About Us

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

STIHL is seeking a highly motivated, passionate Branch Marketing Manager to join our team! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.

Position highlights include:

Competitive Compensation with multiple bonus opportunities
Medical, Dental, Vision, Life Insurance, Short & Long Term Disability
Pension Plan & 401k with employer match
Vacation, Sick, & Paid Holidays

Job Duties & Responsibilities

Establishes, in conjunction with Director, Branch Operations, marketing goals to ensure share of market and profitability of products, spare parts and accessories sales.
Develops and executes marketing programs and plans, both short and long range, to ensure the achievement of preceding goals.
Participates in overall branch management through providing counsel and input to Director.
Recommends overall strategies and develops plans to implement strategies.
Makes recommendations relative to budget allocations by specific media type and application.
Participates in department budget development process and regularly monitors and analyzes department progress vs. plans and budget, industry developments, and company communications.
Plans and oversees the branch's advertising and promotion activities, including print, electronic, and digital outlets.
Communicates with outside advertising agencies and corporate marketing communications personnel regarding ongoing campaigns.
Works with writers and artists and oversees copywriting, design, layout, media planning and production of promotional materials.
Works with assigned manager (Director, Sales or Dealer Development) to produce and distribute dealer marketing and communications programs.
May create and produce certain materials; other materials will be created and produced by outside sources.
Evaluates market reactions to advertising programs; communicates with management about conditions and changes to ensure the timely adjustment of marketing and communications strategy and plans to meet changing market or competitive conditions.
Uses available market research in evaluation and planning process; may conduct market research when appropriate or necessary.
Supervises ancillary programs, including but not limited to, dealer database and dealer locator, Marketing Advantage Program (MAP) and iCademy® participation.
May supervise administrative support necessary for the effective operation of the branch advertising and marketing functions.

Specifications

Bachelor’s Degree in Business, Marketing, Communications, Engineering or related discipline or equivalent combination of education and experience.
10+ years related experience preferred.
Performs work under minimal supervision.
Handles complex issues and problems, and refers only the most complex issues to higher-level staff.
Basic Microsoft software knowledge, including Word, Excel, PowerPoint & Office.
Desktop publishing knowledge, including Adobe—Photo Shop/In Design, preferred.
Excellent verbal and written communication skills; Must be comfortable developing and delivering presentations.
Basic SAP experience preferred.
Must be able to travel 5+ consecutive days per month by road and/or air.