Mgr, Regional Sales


About Us:


As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.


STIHL is seeking a highly motivated, innovative Regional Sales Manager to join our team! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.


Position Highlights Include:

  • Medical, Dental, Vision, Life Insurance, Short & Long Term Disability
  • Pension Plan & 401k with employer match
  • Vacation, Sick, & Paid Holidays
  • Base Compensation around $75,000-$82,000 with multiple bonus opportunities


About You:


This position will lead a group of territory managers to plan, direct, and coordinate the sales of STIHL products, parts, and accessories. Additionally, will coordinate sales operations with other branch functions to meet business goals as well as plan, organize and implement sales meetings or other events.



Job Duties & Responsibilities

  • Directs staffing, training, and performance of Territory Managers within the assigned region.
  • Maximizes sales in each territory through Territory Managers.
  • Assists in sales analysis and formulation of policies, promotions and sales strategies.
  • Implements these policies, promotions and strategies.
  • Maintains sales relationships with dealers; assists Territory Managers in marketing promotions and targeted product sales.
  • Analyze performance of assigned territories and work with TMs on selecting and developing new dealers.
  • Reviews market analyses and reports to management regarding customer needs, volume potential, price schedules, and discount rates.
  • Assists in the development of sales campaigns.
  • Analyzes and controls expenditures of Territory Managers to ensure conformance to budgetary requirements.
  • Prepares routine and ad hoc reports regarding the region’s performance including sales projections for assigned territories.
  • Represents company at trade association meetings, exhibitions, dealer open houses, etc. to promote product.
  • Plans and coordinates regional or branch sales meetings.
  • Assists with planning and coordination of dealer incentive trips and meetings and/or other promotions.
  • Acts as liaison or main point of contact for large, multi-location dealerships that cross Territory Manager boundaries.
  • Work with TMs on providing important and timely competitive information to Branch Management. All work affecting product quality shall be competent on the basis of appropriate education, training, skills, and experience.
  • Assumes additional related responsibilities as required.


  • 4 year college degree in Business, Marketing or related discipline preferred.
  • 10+ years of related sales experience is preferred.
  • Prior Outdoor Power Equipment (OPE) experience preferred.
  • Must have the ability to accommodate overnight travel by road and/or air required as specified on an annual basis.
  • Strong oral, written, presentation and organizational skills are required.
  • Proficiency with Microsoft Office Suite of tools is required.
  • Experience with CRM or equivalent call reporting software.

Nearest Major Market: Visalia
Nearest Secondary Market: Tulare