Marketing Research Manager


About Us

​​​​​​As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.


STIHL is seeking a highly motivated Marketing Research Manager to join our team! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.


Company Benefits Include:

  • Bonus opportunities with potential annual merit increases
  • Medical, Dental & Vision Insurance
  • Onsite Health & Wellness Center for employees and family members
  • Company Paid Short & Long-Term Disability
  • Company provided Life Insurance
  • Fully vested after 5 years Pension Plan
  • 401k Plan with employer match
  • Vacation, & Sick time with 11 paid holidays

Job Duties & Responsibilities

  • Develop and direct ongoing OPE brand tracking studies to monitor STIHL and competitor performance metrics over time (overall brand and battery brand).  Work with outside suppliers to implement studies and interpret findings for business development
  • Develop and direct purchase behavior and product usage research studies for key category segments and target audiences. Evaluate and interpret results to identify whitespace opportunity areas within our category for future product, sales and marketing growth
  • Collaborate with Germany market research colleagues regarding worldwide and USA end-user market research initiatives (Homeowner/Pro)
  • Collaborate with STIHL Inc. marketing agencies to develop and evaluate creative content via end-user research methodologies
  • Analyze and report on publicly available (secondary) data representing competitive OPE brand strategies
  • Identify key performance metrics and benchmarks for all end-user research initiatives and measure over time
  • Conduct primary research (Focus Group) studies that offer qualitative insights for new product development and existing product insights for North American R&D utilization
  • Manage annual marketing research budget and comply with all administrative duties therein
  • Apply marketing research understanding and data science for best possible commercial outcomes
  • All other duties and responsibilities as assigned


  • Bachelor’s Degree - Marketing, Communications, Business Administration
  • 5-7 years of related experience
  • Project management experience with multiple levels of complexity and duration.
  • Proven marketing research (quantitative/qualitative) capabilities.
  • Analytical skills and big picture vision.
  • Excellent verbal and written communication skills.
  • Well-versed in public speaking to groups of 50+ people.



Nearest Major Market: Virginia Beach