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Manager, Dealer Services



As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. STIHL is seeking a highly motivated, technically minded and people driven Manager, Dealer Services to join our Team at STIHL’s corporate headquarters in Virginia Beach!


Manages the development, implementation and management of dealer support programs to increase sales and drive dealer relations. Responsible for the technical support function, technical training, merchandising, Gas and Battery Electric Retailers (BERs), dealership training and iMOW functions for the branch.

Job Duties & Responsibilities

  • Develops and determines dealer needs, competitive issues, merchandising requirements, and training needs.  Utilizes all available information, including but not limited to market analysis, surveys and corporate information.   
  • Plans, develops, implements and coordinates dealer sales and training programs, including but not limited to new dealers, multi-line dealers and exclusive dealers.  Special emphasis to be placed on Hardware, Farm & Ranch dealers.
  • Plans, develops, implements and coordinates new and existing dealer programs that may include non-traditional dealer base.
  • Directs activities associated with dealer training, which may include merchandising, tech service and other general business training.  
  • Coordinate with merchandisers the ordering and stocking of merchandise inventory and displays.
  • Supervises performance, training, and work of Merchandising personnel and/or the Branch Tech Service and Applications personnel.
  • Serves as a liaison with dealers on technical issues pertaining to product service, parts usage, or related areas.  
  • Develops communications pertaining to common service problems and distributes as needed.
  • Supervises performance, training and work of technical department, as appropriate and assigned.
  • All work affecting product quality shall be competent on the basis of appropriate education, training, skills, and experience.


  • 4 year college degree in Marketing, Business, Communications or related discipline.
  • 10 years of related experience, or any equivalent combination of education and experience.
  • Minimum of 2 days per week of overnight travel by road and/or air.

Nearest Major Market: Tacoma
Nearest Secondary Market: Seattle